Breaking Up With Brands

The other day I sat in a store covered in paisley print and felt like I was making the biggest decision of my life: Should I get the Lily planner or the Kate Spade planner?

My breath was constricted. My face felt warm. This was major anxiety. I was overwhelmed, and my mind was racing with…

“Lily is so overdone and way cliche.”

“But Kate is the new Michael Kors. She will soon become old.”

As I almost made a decision, I had a moment of clarity: Why was I even considering spending $40 on a planner, when I love using a giant monthly one I buy at Target– and for half the cost?

Had I really become that materialist?


It’s been driving me nuts. Sure, Lily Pulitzer may have somewhat of a cult following and Michael Kors may be the new Coach, but I have a hard time believing that we actually love what we’re wearing.

I don’t blame the brands. I blame us, the consumers.

It’s a classic case of, “It’s not you, its me.”

I’ve since put myself up to a challenge. I’m going to try to stay away from big brands (well, unless I do love what I’m buying). It’s like dieting, except it’s not food, it’s brands.

I’ve started shopping at boutiques featuring brands that we’re not acquainted with. I’ve found that I get more compliments on these items, and they’re normally more stylish.

Taking a step away from a feeling we get from wearing something isn’t an easy task. But, If you think about it, some people could really use an extra $40 a month to take care of their families (If you’re still following the planner image).

I suppose it’s more of a compliment to these brands. You have given us a feeling and a desire to buy and wear your merchandise. We feel a sense of belonging in you, kudos!

This isn’t to say that you should stop wearing brands entirely. I just challenge you to wear something because you love it, not because it’s a $40 planner that everyone has to have.

Kate Planner

Kate Spade 2015 Planner

Agenda

Lily Pulitzer Planners

Photograph The Dressing Room

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Right. I spend too much time shopping. I thought I’d share my biggest tip: photograph everything you try on. The camera never lies.

My phone actually has an album dedicated to dressing room photos. These don’t fill my ego, as most of them are makeup and showerless.

Besides, Cher Horowitz was the number one advocate of outfit pics.